Shakesbeer Theatre & Brew Festival

Process

To capture the essence of Shakesbeer Fest, I created a mood board with some illustative and typographic inspiration. After doing some research, I explored various typefaces, created a wordmark, and established a clear typographic hierarchy. To incorporate the festival’s old-timey yet fun feel, I drew a series of brewery and Shakespearean-inspired illustrations. I included these illustrations in all of the deliverables so there was a fun artistic element in the system.

Print Design

Festival Identity

Typographic Layout