Drip & Drizzle

Process

My initial ideas for branding were very colorful and vibrant, based off of this moodboard. I wanted the packaging to feel fun and new but I also wanted it to have an organic, natural touch. To achieve this, I toned down the colors slightly and created a more simplistic wordmark than my original draft. After exploring various patterns I settled on a basic honeycomb pattern and expanded that to create various elements within my design.

Brand Identity

Package Design