Picnic Typeface
Typeface Design
Type Specimens
Picnic is a custom fun and playful display font. Using Glyphs, I created and refined my characters, creating a functional typeface. Additionally, I designed a short specimen booklet to showcase the typeface.
This project pushed me to create a more experimental and unique system. My first step was to create a custom lettermark, then I explored typefaces until I settled on a few that suited my vision. I spent a lot of time going back and forth with different colors and patterns. Eventually I found a combination that was versatile yet recognizable, and on theme with the branding. Using this system, I created several deliverables, including stationary, cosmetic packaging, business cards, and more.